New Delhi, Mar 02: Procter & Gamble today announced up to 50% price cuts in its two detergent brands, Ariel and Tide, in a bid to increase sales volume while initiating cost-cutting and other internal measures to improve efficiency.
This is the second time in six months that the company has announced price cuts. It had slashed prices of its sachet packs in September last year by a whopping 50%. Chester Twigg, director marketing and sales, said: "an extensive consumer research was conducted by the company before making this announcement." Bureau Report