Madhuri Dixit Nene joins `Jal Daan` campaign

Mumbai: Actress Madhuri Dixit Nene, who has been associated with water purifier brand Aquaguard as its goodwill ambassador, has extended her support by pledging to donate water to the needy people. She has also urged individuals to share water and create a life-saving impact.

Health and hygiene company Eureka Forbes has initiated a social movement with campaign 'Jal Daan', encouraging people to donate five litres of clean and healthy drinking water everyday to the needy people. 

Madhuri, who is also Unicef Goodwill Ambassador advocating child rights in India, has starred in an emotionally appealing digital film titled “Jal Daan”, which encourages consumers to “make big changes with small steps”. 

Through this film, Madhuri urges people to change their attitude towards the way water is consumed and be conscious of the value it brings to our lives, by generously sharing and caring to create a better world around us.

Designed and conceptualised by Triton Communications, the video was published on video-sharing site YouTube earlier this week.