New Delhi, Aug 20: Indians are spending more time online and less at their favourite malls, thanks to shopping portals, which are wooing the consumers with their attractive offers and the option of delivering goods at the doorstep.
However, experts say for e-commerce to prosper in India, proper business strategies, flexible payment modes and better infrastructural setup are needed.
Relief from traffic, attractive offers and the option of getting goods delivered at your doorstep is making supermarket culture a passe, as large number of people are spending more time shopping online.
"Contrary to general opinion that online shopping has not been very successful in india, these days large number of people are doing monthly shopping through a PC and a phone line. It is being seen as an attractive option by many families", says K Vaitheeswaran, vice-president (marketing), Fabmall, one of the leading online shopping malls in the country.
It not only saves time but also gives relief from traffic chaos. Moreover, there is nothing like sitting in the comfort of the home and ordering things, he says.



"With myths and wrong perceptions about the concept of online shopping fading away gradually, people are now able to realise the true potential of this industry and are experimenting with this new shopping experience", Vaitheeswaran adds.



And to cash-in on the growing traffic on the internet, portals are even expanding the range of goods available online.


Bureau Report