Palo Alto, Oct 01: Web search company Google Inc. on Tuesday said it bought Kaltix Corp., a start-up that builds the personalised and context-sensitive search tools the industry sees as part of its next wave of product offerings. Financial terms of the deal were not disclosed. Kaltix, of Palo Alto, California, was formed in June this year and its technology aims to make it easier and faster for people to find information on the Web, Google said in a statement.
A Google spokesman declined additional comment. In general, Web search personalization works to tailor search results to a specific individual's interests and needs, which allows Google and other search providers to deliver the targeted advertising they rely on for revenues.

Kaltix was founded by three members of a Stanford University research group that focuses on Web search.
Stanford had an equity stake in Kaltix and recently granted the company an exclusive license for personalized Web search technology, Katharine Ku, director of Stanford's Office of Technology Licensing, told Reuters.
Ku would not disclose how much money Stanford put into the start-up or the financial terms of the Kaltix licensing deal. Bureau Report