Los Angeles: Actor Charlie Hunnam will be the new face of American fashion house Calvin Klein's new men fragrance.

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The 'Sons of Anarchy' star fronts the brand's new ad campaign for Reveal Men, which is described as having notes of pear brandy, crystallised ginger and golden amber. It will be launched next February.

The 34-year-old says he loved the "luxury and glamour" of the shoot, reports a website.

"Everyone always thinks the film business is so glamorous, and it really isn't at all. Most of the time I'm up at 5 a.m. working outside in the beating sun from sunrise to sunset in some dusty hell of a location,” Hunnam said.

"I mean, I love the business, but it's not at all glamorous. The fashion world - and fragrance (world)- is all about capturing the idea of aspirational living, the most extreme luxury and glamour that life has to offer, and Calvin Klein created that feeling with this shoot,” he added.