New Delhi, Aug 29: Brooke Bond has started a huge outdoor campaign. Ranging across 150 cities, the campaign will focus on rejuvenation of Brooke Bond.
According to a website report, the visual icon has green tree gardens morphing into sparkling red liquor of tea. The campaign also gives individual attention to the sub-brands from the Brooke Bonds stable like 'Taaza', 'Red Label' and 'Taj Mahal'.
The company will also try to take the campaign to 200 cities instread of 150 as originally planned. Brooke Bond aims to touch 500 milllion customers and be the largest brand of the Unilever group. Bureau Report