New Delhi, Apr 16: Almost 15 years ago, when Indian contemporary art was bursting onto the international scene, The Times of India gave it a public platform.
As part of its Sesquicentennial celebration, it had mounted works of contemporary masters at the Victoria Terminus in Mumbai. Now, in a similar effort to bring artists out of their remote lives, Times Foundation joins the International Institute of Fine Art in presenting Art Show on CNBC every Saturday at 9 pm.
Paris-based Raza was thus seen sharing moments from his childhood with anchorperson Mallika Sarabhai. And Akbar Padamsee felt "left out" when make-up men powdered Mallika`s face between takes. After all, he isn`t "an orator," nor has he been the subject of a film like his peer Jehangir Sabavala, the next artist on this show. The 30-minute show was conceived by S K Modi of IIFA.
Sabavala, too, is charged up about the Art Show. It is followed by a silent bid on www.iifaindia.org. "The reach of television is massive," say all these artists. And if they and performing artistes like Shiv Kumar, Asha Bhonsle and Shabana Azmi are seen chatting in the intimacy of their homes about themselves and their work, viewers will understand contemporary art a little better.
"An art exhibition has a limited reach," echoes Paresh Maity, "while TV is part of every home." Art Show presents a comprehensive view of a painting, of the person who creates it, what inspired him to paint, etc. Maity shares the limelight with wife Jayasri Burman in a forthcoming instalment of the 13-part show. According to the duo, "It`s right to start off with masters and then go on to young artists." Seniors such as Satish Gujral, Krishen Khanna, Laxman Shrestha, Krishen Khanna, Anjolie Ela Menon are, after all, pathbreakers.



Jaya Jaitly makes a case for the inclusion of traditional artists. "These are the well-known faces of art expression within the country, and television can familiarise them internationally. When that happens, the gulf between the rural and the urban, the elite and the masses will be truly bridged."



And when that happens, it will bring to fruition the consistent effort of Indu Jain, chairperson of the Times Group; that of helping people discover the essence of art which somehow has gone away from their everyday lives, and become something of merely decorative value.