To be or not to be `Bollywood`: The Times of India

New Delhi, Mar 01: What's in a name? Well, the war cry is up again over the world's most prolific movie industry being called " Bollywood " - after its Hollywood counterpart. Actress Preity Zinta joined the illustrious ranks of Amitabh Bachchan, Shabana Azmi, Ashutosh Gowariker, Shyam Benegal, Shah Rukh Khan, Subhash Ghai and others in her passionate outcry against the term.

The bubbly lady , who has been commissioned by BBC Online for a syndicated column on the industry, simply feels the Hindi film industry should not be known by a name that rhymes with Hollywood.

Adding substance to Preity 's oversimplified reasoning is Gowariker of Lagaan fame who says the term Bollywood is derogatory to Mumbai's bustling industry.

"Japanese cinema is not called Jollywood, Chinese cinema is not Chollywood and so on. Since everybody borrows from others -- Hollywood from Europe, Europe from Latin America, Latin America from Japan -- why does the Indian film industry insult itself by agreeing to be called Bollywood?" he asks.