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Daytona 500 notches second highest TV rating in US
New York, Feb 18: The Daytona 500 drew its second-highest TV rating in the U.S. since live broadcasts of the race began in 1979.
New York, Feb 18: The Daytona 500 drew its second-highest TV rating in the U.S. since live broadcasts of the race began in 1979.
NBC's broadcast of Dale Earnhardt Jr.'s victory Sunday got a 10.6 national rating and was seen by 33.5 million viewers in the U.S. Only the 2002 Daytona 500 did better, with a 10.9 rating and 35 million viewers. NBC aired that race during the middle Sunday of its Salt Lake City Olympic coverage.
Last year's race, which was delayed twice and then shortened by rain, drew a 9.8 rating on Fox.
Sunday's rating peaked from 4:30-5 p.m., shortly before Earnhardt finished, with an 11.6 rating.
The 1979 race now drops to third among live broadcasts with a 10.5 national rating.
The rating is the percentage of U.S. TV homes tuned to a program, and each point represents 1,084,000 homes.
Bureau Report
NBC's broadcast of Dale Earnhardt Jr.'s victory Sunday got a 10.6 national rating and was seen by 33.5 million viewers in the U.S. Only the 2002 Daytona 500 did better, with a 10.9 rating and 35 million viewers. NBC aired that race during the middle Sunday of its Salt Lake City Olympic coverage.
Last year's race, which was delayed twice and then shortened by rain, drew a 9.8 rating on Fox.
Sunday's rating peaked from 4:30-5 p.m., shortly before Earnhardt finished, with an 11.6 rating.
The 1979 race now drops to third among live broadcasts with a 10.5 national rating.
The rating is the percentage of U.S. TV homes tuned to a program, and each point represents 1,084,000 homes.
Bureau Report