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Japanese airline targets women flyers with all-male cabin crew
Tokyo, Nov 13: In a bizarre twist on the traditional attractions of pretty air stewardesses, a Japanese airline is to test-market flights with all-male cabin attendants to attract female passengers, an official said today.
Skynet Asia Airways is offering all-male cabin
service for up to 300 passengers on a "men's flight" round
trip between Tokyo and the resort town of Miyazaki, 850
km southwest of the capital, on Saturday.
Four male cabin attendants, aged from the early 20s
to 40, will be on board.
Wearing bow ties, they will introduce themselves to
customers and offer to take pictures with them in addition to
providing normal drink services, marketing and planning
official Hiroshi Yanagisawa said.
"I know one of them personally ... and he, aged 28,
is athletic and handsome even to men's eyes," he said.
If the feedback is positive, the company will launch
such flights on a regular basis in the future, he said.
"We are a newcomer in the aviation industry ... and
need to do something extraordinary to attract customer
attention," Yanagisawa said.
"We decided to increase the value of inflight
services since we have reached the limits for cutting fares
amid the ongoing price war," he said.
Its normal fare for a one-way Tokyo-Miyazaki flight
is 23,300 Yen (USD 215) although the price is nearly one
third at 8,500 Yen if the seat is booked two months before
the flight day.
Bureau Report