Mumbai, Nov 28: Gold prices continued to rise during early trade on the bullion market here today and touched yet another all-time high of Rs 6,010 per 10 gram on increased demand. Pure gold (99.9 purity) resumed the day at a high of Rs 6,010. However, standard gold (99.5 purity) failed to attract much attention and remained steady at yesterday's close of Rs 5,970.

Frantic buying by stockists as well as retail jewellers in view of heavy demand during the marriage season led the prices to rise further, dealers said.

"The number of customers are increasing day by day to buy the yellow metal for marriages, which, to a large extent caused the sharp rise in prices", a jeweller said.

Meanwhile, some other traders said the higher landing cost of the metal due to firm overseas advices was responsible for the rise in gold prices. Yesterday, gold had risen smartly by USD 3.40 per ounce in Hong Kong to close at USD 396.60. Similarly, on Wednesday, the metal had shot up to above USD 400 per ounce mark in New York and was quoted at USD 402 per ounce.

However, in the global markets, gold was quoted weak during the early trading today, they added. Bureau Report