San Francisco, July 10: After becoming the target of angry environmental and workers rights groups, Dell computer launched a recycling campaign aimed at businesses and consumers. The nation's largest computer maker will charge consumers USD 49 to dispose of computers safely - without dumping hazardous materials in landfills in the united states or in developing countries.

As part of an "asset recovery" program, Dell executives yesterday reiterated their promise to stop using prison labour to recycle computers, which contain dangerous, brain-damaging chemicals. Until last week, Dell shipped used computers to Unicor, a self-sustaining corporation that uses prison labourers, part of the Federal Bureau of Prisons. Washington-based Unicor employs 1,100 convicts in recycling, paying them 20 cents to USD 1.26 per hour.

Kate Krebs, executive director of the national recycling coalition, said she was "thrilled" with Dell's program, which includes a web site where customers can sign up and pay for recycling. "We view this as a perfect step to help customers fulfill their environmental obligations in a simple, affordable manner," Krebs said yesterday during Dell's telephone conference.

As part of the recycling, dell will also strip hard drives of confidential data. The company will remove asset tags and other sensitive information in a cleansing process called "three times data override."

Bureau Report