New York: Popular micro-blogging site Twitter has stopped or reduced showing ads to its users.


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This has been done so that its 'VIP' users stay engaged with the service.


In the past few months, the micro-blogging company has made the site ad-free, or nearly ad-free experience for some of its most prominent and active users, Re/Code reported on Tuesday.


The idea of reducing the ads pop-ups has been in the works since September.


Twitter selects the no-ad or low-ad group by a variety of criteria, including the volume and reach of the tweets they generate.


Twitter representative Will Stickney said: "We are constantly looking at constraints and adjustments to optimise which ads are shown and how often."


(With IANS inputs)