New York: Software giant Microsoft has bought startup Deis that specialises in containers -- a modern way to develop and deploy software.


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The deal is seen as a boost to Microsoft`s cloud because software containers are termed as the new building blocks of cloud-based applications.


According to a report in Fortune on Monday, the containers constitute a hot category as many businesses are turning to third-party public clouds -- like Microsoft Azure and Amazon Web Services -- to run their applications.


"Deis gives developers the means to vastly improve application agility, efficiency and reliability through their Kubernetes container management technologies," said Scott Guthrie, Executive Vice President Microsoft in a blog post.


According to Microsoft, the company has seen explosive growth in both interest and deployment of containerised workloads on Azure.


The company expected that the Deis` technology simplified it for customers to work with Microsoft`s existing container portfolio including Linux and Windows Server Containers and Azure Container Service.