New Delhi: Snap Inc. - the parent company of Snapchat - has partnered with India-based global audio and music streaming service JioSaavn to connect South Asian mobile users globally and allow users to share their music from the JioSaavn app to Snapchat.


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JioSaavn is using Snap's 'Creative Kit', launched in June, 2018 as part of 'Snap Kit', which allows developers to design and build custom-branded stickers, filters, and links.


"JioSaavn users can now share their favourite songs with family and friends on Snapchat with the tap of a button. We will also continue to work together and create new lenses around exclusive music and artists every month allowing Indian mobile users to engage with and share their music creatively," said a joint statement.


As a content partner with Snapchat, JioSaavn would produce publisher stories so that users can experience a front-row seat to their favourite artists and events on the Discover page which is Snapchat's content platform placed on the right of the camera.