Community omnicommerce is the new and latest trend in high-profile and posh gated societies accross the world. Under this new trend, companies - that offer management services for residential communities - offer curated products and services to gated community residents across multiple categories, such as household services, healthcare, home interiors, salon services, packers and movers, and more. 


COMMERCIAL BREAK
SCROLL TO CONTINUE READING

With a view to increase their product and services bouquet, ANACITY, the leading Community Management Software provider for gated communities, launched community omnicommerce on the app. The move is expected to empower 20,000 homes that will be able to leverage their collective buying power through this vertical. 


Commenting on the launch Aayush Puri, Head GCC - ANACITY, commented, “In the last couple of years, we have witnessed a paradigm shift in the management of gated communities. As a demographic, these communities now offer a sizeable market to product and service providers, putting them in a unique position to demand more cost-effective services and improved delivery.”



Collective buying power refers to the ability of gated communities to utilise their group size to avail goods and services at a discounted price or for improved delivery. The launch of the ANACITY omnicommerce channel showcases gated communities as a unique demographic with shared characteristics such as income levels and social status. It allows marketers to enter an untapped market with high demand for curated services in apartment management, household services, healthcare, and other related fields.