New Delhi: Chinese Internet conglomerate Letv has launched VR headset –LeVR COOL1. The headset will come at a retail price of CNY149 which will loosely translate into Rs 1,500.


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The COOL1 will be available in India shortly after the launch of the Superphones. The company has started sending out media invites for event in India on January 5.


LeVR COOL1 is Letv's first head mounted VR product which has been programmed to work perfectly with its Le Superphones. It features a unique EUI VR edition which is the best configuration ever compared to its high-end counterpart in the industry.


Official sale in China kicked off on 29th December.


Unlike other content-playing devices that have been released so far, VR device is a brand new concept and is designed for a greater sense of freedom and imagination.


Adopting Catmull-Rom spline interpolating algorithm, LeVR COOL1 optimised its functions and achieved high-level virtualisation. With Bluetooth remote control, users can customize the desktop in terms of the type, order and other settings.