New Delhi: The Tata Group is set to open its gates to the ecommerce bus with the launch of its online marketplace by the end of this month `Tata CLiQ`.


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The marketplace will integrate the online experience with omni-channel support at brick-and-mortar stores.


The new venture by arm Tata Unistore will initially focus on apparel, electronics and footwear.


The salt-to-steel conglomerate with combined sales of USD 108.78 billion has a presence in the retail segment through its arms Trent, which operates the Westside and Landmark chain of lifestyle stores, and Infiniti Retail, which operates the Croma chain of multi-brand electronics stores.