Zee Media Bureau


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New Delhi: Sometimes the protagonist makes more impact than the actual product. Conversely it can also be said that the impact of a certain product is so much that one cannot but notice the protagonist.


Something similar is happening to the Airtel 4G advertisement. The main protagonist in the  television commercial (TVC) has lately created a lot of buzz among the youth. The reason behind this could be many –her voice, trimmed hair, her appearance et al.


You must be wondering who is that 4G girl?



Her name is Sasha Chettri. Hailing from Dehradun in Uttarakhand, Sasha studied advertising from Xavier's Institute of Communications.


Sasha, who has deep interests in acting and modelling, had also once worked as a trainee copywriter in an advertising agency.


As per the Broadcast Audience Research Council India (BARC),  the Airtel 4G TVC featuring the girl was aired 54,406 times between September 19 and November 20, making her quite a sensation on TV.