New Delhi: Indian captain Virat Kohli, who has been scaling new heights on cricketing pitch for the past couple of years, has now become the first Indian sportsperson to sign Rs 100-crore endorsement deal with a single brand. Kohli, struck a massive eight-year deal with sports & lifestyle brand Puma worth around Rs 110 crore to leave even the other most marketable personalities in the country awestruck.


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With his new deal, Kohli has followed into the footsteps of other great sports personalities like Jamaican sprinters Usain Bolt and Asafa Powell, and footballers Thierry Henry and Sergio Aguero as Puma brand ambassador.


READ: The Twitter convo between Virat Kohli, Usain Bolt on Puma deal will leave you awestruck


For the past few weeks, the Indian cricket team captain had been tweeting posts about a 'big news' and on Sunday night, finally, it was the day when the news became public.



"A new era begins now. With @PUMA. #Forever #ForeverFaster," tweeted Kohli.


Here is the chain of tweets that Virat has been posting in build-up to today's revelation:-





While many fans wondered that the news was indeed regarding his relationship with Bollywood star Anushka Sharma, but today, on the day of IPL 10 Auction, the 28-year-old made the world aware of his record-breaking endorsement deal.