New York, Oct 27: After years of making fashion statements, Patti LaBelle is about to launch a clothing line. Beginning Nov. 6, the first collection from the Patti LaBelle line will be sold exclusively through TV shopping channel HSN.
"I've always had people complimenting me on how I dress," LaBelle tells Billboard in an exclusive interview. "I thought about launching my own fashion line before, but the timing wasn't right until now."
The seeds for the new venture were planted when New York-based Dream Designs approached LaBelle to start her own clothing line with St. Petersburg, Fla.-based HSN. She agreed, and within six months -- a quick turnaround for a new fashion venture -- the Patti LaBelle clothing collection was born.
LaBelle has final approval on all aspects of the line, and she will make personal appearances to sell the clothes on live HSN broadcasts. Her first HSN appearances will be at 10 a.m. ET and 10 p.m. ET Nov. 6.
Dream Designs has had success with celebrity clothing launches on HSN for actresses Susan Lucci and Suzanne Somers. Lucci and Somers' fashion lines remain among the top clothing sellers for the network, according to HSN.

Now HSN is seeking another hit with LaBelle. The slogan for the singer's clothing line is "For the Patti in you."
Bureau Report