Mumbai, Apr 02: Zee Telefilms Ltd (ZTL) has maintained its bouquet pricing at Rs 55 for post Conditional Access System (CAS) regime, becoming the first company in India to announce bouquet price structures. "This is Zee Turner bouquet's maximum retail price in post CAS environment and the channels would be available on a la carte basis also," ZTL said in a release here on Wednesday.

In the viewers' interest and to facilitate smooth transition to CAS environment, ZTL has decided not to increase its bouquet pricing, it said.
The cable operators may also pass a percentage of the bouquet pricing to the viewers, the release added.
The Information and Broadcasting Ministry has set July 14 deadline for implementation of CAS in the four metros.