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Christian Dior to set up exclusive personalised counters
New Delhi, Oct 20: Riding on the liberalisation wave and growing market for luxury products, global cosmetics major Christian Dior has firmed up plans to set up exclusive personalised sales counters in the country.
New Delhi, Oct 20: Riding on the liberalisation wave and growing market for luxury products, global cosmetics major Christian Dior has firmed up plans to set up exclusive
personalised sales counters in the country.
"We will have about 40 personalised outlets by 2005", Eric Sturma, regional director, Christian Dior told a news agency here.
He said the company would make an investment of about 3.0 million dollars over a period of two years to enhance its presence in the country. Upbeat about the growth in the country, Sturma said the company had already nearly doubled its number of point of sales in the country to about 20 as also its turnover, since it came in 2001.
He, however, declined to divulge details of the turnover.
Pointing that the Indian market was dominated by mass market products, he said the company had taken a large number of initiatives like imparting training to the sales staff at their counters as also holding training sessions with customers. Asked about the competition put forth by fakes, he said that if products are copied it means that product is successful.
"If your products are copied, you are successful but counterfeits are a disease...But its better to be successful than to be a loser," Sturma said.
Bureau Report
He said the company would make an investment of about 3.0 million dollars over a period of two years to enhance its presence in the country. Upbeat about the growth in the country, Sturma said the company had already nearly doubled its number of point of sales in the country to about 20 as also its turnover, since it came in 2001.
He, however, declined to divulge details of the turnover.
Pointing that the Indian market was dominated by mass market products, he said the company had taken a large number of initiatives like imparting training to the sales staff at their counters as also holding training sessions with customers. Asked about the competition put forth by fakes, he said that if products are copied it means that product is successful.
"If your products are copied, you are successful but counterfeits are a disease...But its better to be successful than to be a loser," Sturma said.
Bureau Report