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Special Correspondent: Haute couture hits India
Report by: Roma Khanna in DelhiProgramme: Special CorrespondentTelecast: Saturday, 9:30 pmRepeat Telecast: Sunday, 12:30 pm Visual Inputs: Shruti SharmaAdaptation: Jigme Palden Pazo
Report by: Roma Khanna in Delhi
Programme: Special Correspondent
Telecast: Saturday, 9:30 pm
Repeat Telecast: Sunday, 12:30 pm
Visual Inputs: Shruti Sharma
Adaptation: Jigme Palden Pazo
Statuesque models sashay down the ramp in drop-dead designer wear, a million flashbulbs explode all around, with the who’s who of the well-heeled in full attendance. Only a while back such a scenario in India would have merely been restricted to the fantasies of glamour-struck dreamers. But now Lakme India Fashion Week puts the spotlight on haute couture in the country of snake-charmers, year after year.
This week Special Correspondent captures the glitz, hype, trends, fads and potential of the country’s fashion industry as showcased in the recently concluded Lakme India Fashion Week 2004. Findings from a recent study revealed that the Indian fashion industry is poised for growth to the tune of around Rs. 1000 crore in the next 5 to 10 years. At the moment the industry is worth Rs. 180 crore. Impressive figures, maybe, but only a drop in the ocean when compared to the international players like Versace and Armani which boast of turnovers not less than USD 450 million and USD 1300 million respectively.
Despite this, there’s no denying that the Indian fashion industry has grown by leaps and bounds in a remarkably short period of time. Naturally liberalization of the country lies at the root of this evolution and once the ball was set in motion there was just no stopping it.
Along with the leading international labels making a beeline for the world’s most populous country, there was a more subdued reversal of sorts, with Indian designers setting their sights beyond the borders. More and more Indian fashion labels are jumping onto the international bandwagon lured by the lucrative foreign markets and the irresistible prospect of international fame.
However experts in the business maintain that the fledging Indian fashion industry is far from having come of age. There are still too many limitations, closed mindsets and unprofessionalism that stand in the way of India making a high profile entry onto the catwalks of Paris, Milan, New York and Tokyo, the established fashion capitals of the world. But even if that is the case, there is still plenty to take heart in. The stage is being set and it’s only a matter of time before India becomes as well known for her haute couture as she is for her mysticism.
Programme: Special Correspondent
Telecast: Saturday, 9:30 pm
Repeat Telecast: Sunday, 12:30 pm
Visual Inputs: Shruti Sharma
Adaptation: Jigme Palden Pazo
Statuesque models sashay down the ramp in drop-dead designer wear, a million flashbulbs explode all around, with the who’s who of the well-heeled in full attendance. Only a while back such a scenario in India would have merely been restricted to the fantasies of glamour-struck dreamers. But now Lakme India Fashion Week puts the spotlight on haute couture in the country of snake-charmers, year after year.
This week Special Correspondent captures the glitz, hype, trends, fads and potential of the country’s fashion industry as showcased in the recently concluded Lakme India Fashion Week 2004. Findings from a recent study revealed that the Indian fashion industry is poised for growth to the tune of around Rs. 1000 crore in the next 5 to 10 years. At the moment the industry is worth Rs. 180 crore. Impressive figures, maybe, but only a drop in the ocean when compared to the international players like Versace and Armani which boast of turnovers not less than USD 450 million and USD 1300 million respectively.
Despite this, there’s no denying that the Indian fashion industry has grown by leaps and bounds in a remarkably short period of time. Naturally liberalization of the country lies at the root of this evolution and once the ball was set in motion there was just no stopping it.
Along with the leading international labels making a beeline for the world’s most populous country, there was a more subdued reversal of sorts, with Indian designers setting their sights beyond the borders. More and more Indian fashion labels are jumping onto the international bandwagon lured by the lucrative foreign markets and the irresistible prospect of international fame.
However experts in the business maintain that the fledging Indian fashion industry is far from having come of age. There are still too many limitations, closed mindsets and unprofessionalism that stand in the way of India making a high profile entry onto the catwalks of Paris, Milan, New York and Tokyo, the established fashion capitals of the world. But even if that is the case, there is still plenty to take heart in. The stage is being set and it’s only a matter of time before India becomes as well known for her haute couture as she is for her mysticism.