New Delhi, Nov 10: Goodlass Nerolac Paints said today it has roped in Amitabh Bachchan, the legendary filmstar, to promote its exterior paint brand 'Nerolac Suraksha'. Bachchan would feature in a new advertising campaign to highlight the brand's attributes of "protecting and creating beautiful exteriors for homes" instead of being compared with cement paints, a Goodlass Nerolac press release said here.
"The new marketing campaign is a platform to reposition Nerolac Suraksha for protecting consumer's homes and offering better choice and better value to the customers," Goodlass Nerolac Paints vice president, marketing and sales, Anuj Jain was quoted as saying.
Bachchan had also featured in advertisements of brands like Pepsi, Parker, Maruti Versa and Reid and Taylor.
Bureau Report