New York, Nov 14: Jennifer Lopez has a new project: lingerie. "Jennifer's femininity and signature style have made her a fashion icon and we are confident that JLo lingerie will bring some new excitement to intimate apparel," Joe Gromek, president and chief executive officer of the Warnaco group, said in a statement Wednesday.
The 33-year-old actress-singer has signed an exclusive global deal with Warnaco to manufacture and sell the collection, which will include bras, underwear and shapewear. There also will be a line of sleepwear and loungewear.
"I am honoured to partner with Warnaco, an industry leader, to produce JLo by Jennifer Lopez Lingerie as an extension of my fashion company," said Lopez, creative director and co-founder of Sweetface Fashion Co.
Sweetface Fashion designs, markets, manufactures and sells the JLo by Jennifer Lopez sportswear collection.
The lingerie collection will be launched in fall 2004.
Denise Seegal, president and chief executive officer of Sweetface Fashion, said the goal is to "dress our consumers from head to toe with products inspired by Jennifer, and lingerie will be an integral part of the JLo look."
Bureau Report