New Delhi, Mar 28: The $14-billion Mars Incorporated, which markets leading brands such as Snickers, Mars, Twix and M&M's chocolates, plans to foray into the pet care segment in India in a major way.
According to a report in a business newspaper, the company is in the process of setting up a factory in Hyderabad for its pet foods venture.
Mars Inc's pet foods business includes brands such as Pedigree, Cesar, Whiskas, Sheba, Kitekat, Trill, Winergy and Aquarian. The pet care business includes snacks and complete meals for cats, dogs, cage birds, aquarian fish and horses.
Currently, Mars Inc imports its range of chocolate brands in the country. Bureau Report