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Apple cuts prices on PowerBook laptop computers
San Francisco, June 03: Apple Computer Inc. said on Monday it had cut prices on two of its popular PowerBook notebook computers by as much as $300, in a bid to spur more sales of the devices.
San Francisco, June 03: Apple Computer Inc. said on Monday it had cut prices on two of its popular PowerBook notebook computers by as much as $300, in a bid to spur more sales of the devices.
The 12-inch PowerBook now starts at $1,599, lower by $200, and the 15-inch PowerBook now starts at $1,999, down as much as $300 depending on configuration, the Cupertino, California-based company said. The price of the 17-inch PowerBook, which began shipping in March, remains unchanged at $3,299.
When Chief Executive and co-founder Steve Jobs announced the 12-inch and 17-inch laptops, which are more profitable than desktop computers, in January, he called 2003 "the year of the notebook" for Apple.
"We want to feed that momentum and keep the strength going," said Greg Joswiak, head of hardware product marketing for Apple.
Apple said that the 12-inch PowerBook is the smallest full-function laptop computer available and that the 17-inch PowerBook boasted the largest screen available on the market.
Bureau Report