Singapore, Sept 05: McDonald's has launched a legal challenge against a Singapore firm that offers MacNoodles, MacTea and MacChocolate.

The world's largest fast-food company presented its case to Singapore's High Court, arguing that Future Enterprises Pte Ltd should be barred from using the term "Mac" in its products.
The terms "Mac" and "Mc" were a fundamental feature of McDonald's products such as McNuggets and McChicken, it said. The terms "Mac" and "Mc" were a fundamental feature of McDonald's products such as McNuggets and McChicken, it said.
Lawyers for the restaurant chain said on Thursday people were likely to be confused and to associate the products of Future Enterprises with McDonald's food and beverage products.
McDonald's has restaurants in 119 countries and serves nearly 50 million customers a day in more than 30,000 restaurants. In Singapore, it has 129 restaurants.
A lawyer for Future Enterprises, which makes and sells instant food and beverages such as frozen seafood and candy, said his client's case was that the products were clearly different.
"We feel that there'll be no likelihood of confusion because the party's marks are visually, orally and conceptually different," lawyer Tan Tee Jim told Reuters.
Future Enterprises products carry an image of an eagle.
Tan said his client's products were sold in supermarkets and grocery stalls, while McDonald's products were sold in its restaurants. The Singapore High Court has adjourned the case to an unspecified future date. Bureau Report