Mumbai: Bollywood actress Sonam Kapoor, along with Australian swimmer and Olympic medallist Stephanie Rice lent support to a Women Entrepreneur's Exhibition, hosted by the Ladies' Wing of the Indian Merchant Chamber (IMC) on Tuesday.


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The IMC's Ladies' Wing celebrates its golden jubilee this year, and is hosting its exhibition on August 23-24 here. It offers a melange of products that range from lifestyle and fashion to food and more.


In keeping with the IMC's mission to provide relevant platforms for creativity and enterprise in women, the exhibition will see 195 skilled women from across the country. These women who do not have a retail presence, are showing exclusively designed apparel and bespoke jewellery, lifestyle, personal care, gourmet, home décor products and much more.


The event has always drawn support from celebrities from all walks of life, and Stephanie is happy to back it.


A proponent of women-related causes, Stephanie said in a statement: "I have always supported women empowerment and every effort that helps to showcase their unique talents, whether it's an athlete, an entrepreneur or an artist.


"I am honoured to be here at the IMC Ladies' Wing Women Entrepreneur exhibition and support and encourage this noble effort." 


This year, the IMC is focusing on creating specific B2B networking opportunities for the participants -- for instance having time slots for multi-designer store owners to preview participant's collections before the exhibition opens to the public to set up future business opportunities.


Another focus of the exhibition is "Gen-Next" which aims to promote talent in the group of women who are under 30. 


A mobile app has been specially curated for the exhibition to help guests locate stalls beforehand.