Kolkata, May 01: The country's largest tobacco firm ITC today supported the government in enforcing the anti-tobacco legislation which came into force from Saturday.
"We are obviously going to comply with the legislation. There cannot be two views on that," said ITC chairman Y C Deveshwar.

With the coming into effect of The Cigarettes and Other Tobacco Products (Prohibition of Advertisement and Regulation of Trade and Commerce, Production, Supply and Distribution) Act, 2003, not only smoking in public places is banned, but even promotion of cigarettes and tobacco products through advertisements and sponsorships are also prohibited.

ITC is believed to be the largest spender in tobacco advertisements and at one stage was the biggest event sponsoring tobacco company.

Giving a detailed reaction on the new legislation, an ITC spokesman said "as a responsible company, ITC will fully conform with the legislation in letter and spirit."

He also said ITC has announced its decision to support the government in its endeavour to enforce this legislation three years ago when the government had, for the first time, announced its intention in this regard.

Bureau Report