Mumbai, May 06: Tanishq, a division of Titan Industries Ltd. has unveiled major expansion plans to promote it new range of ‘Solo’ everyday solitaire diamond jewellery. A newspaper report said that the company plans to expand its exclusive stores called ‘Tanishq’ from 58 to 68 stores in major cities within a year.
Tanishq plans to launch new below-the-line activities in the form of on-ground promotions by conducting ‘Solo’ plays in major cities across the country within a year. According to the news paper report, the play will portray the concept of ‘Solo’ which is targeted at trendy, contemporary Indian women.
Recently, Tanishq decided to launch an exclusive brand of solitaire diamonds called ‘Solo’ and hopes that it will reflect a new trend in the diamond jewellery market. Bureau Report