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Dbtel unveils mobiles; invest upto dollar 50 mn
New Delhi, Nov 27: Taiwan-based telecom company Dbtel today unveiled mobile phones and said it will invest upto 50 million dollars for setting up marketing and customer care network.
New Delhi, Nov 27: Taiwan-based telecom company Dbtel today unveiled mobile phones and said it will invest upto 50 million dollars for setting up marketing and customer care network.
"We have earmarked about 50 million dollars as initial investment towards marketing and customer care network," Levis Hsu, vice president (Asia Pacific), Dbtel said here.
Stating that Dbtel was targetting a market share of five per cent in the first year of its launch in India, Hsu said that as part of its marketing strategy, phones in all segments will be available, with the low end starting Rs 4,250 to premium range upto Rs 50,000.
The 800 million dollar Dbtel, which claims to have the second largest market share in China, was the original equipment supplier to Motorola, Siemens, Lucent Telecom, Alcatel among others. Hsu said the company would also look at sourcing India its research and development over the next two years.
"India's expertise in software is world known and we may look at setting up a R&D Centre here," Hsu said.
Dbtel, which has tied up with Chennai-based Munnoth Communications for marketing and distribution, launched 11 mobile phones and plans to bring a total of 23 phones in next six months.
The mobile phones launched today feature 65,000 high resolution colour display, Candybar Shape and Clampshell Design.
Bureau Report
"We have earmarked about 50 million dollars as initial investment towards marketing and customer care network," Levis Hsu, vice president (Asia Pacific), Dbtel said here.
Stating that Dbtel was targetting a market share of five per cent in the first year of its launch in India, Hsu said that as part of its marketing strategy, phones in all segments will be available, with the low end starting Rs 4,250 to premium range upto Rs 50,000.
The 800 million dollar Dbtel, which claims to have the second largest market share in China, was the original equipment supplier to Motorola, Siemens, Lucent Telecom, Alcatel among others. Hsu said the company would also look at sourcing India its research and development over the next two years.
"India's expertise in software is world known and we may look at setting up a R&D Centre here," Hsu said.
Dbtel, which has tied up with Chennai-based Munnoth Communications for marketing and distribution, launched 11 mobile phones and plans to bring a total of 23 phones in next six months.
The mobile phones launched today feature 65,000 high resolution colour display, Candybar Shape and Clampshell Design.
Bureau Report