New Delhi: Bollywood's one of the most intense actors Ajay Devgn is all set for the release of his most ambitious project 'Shivaay'. The film will be clashing with Karan Johar's 'Ae Dil Hai Mushkil' on October 28, this Diwali.


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The actor-director finds each of his roles challenging to perform. While speaking at the fifth edition of CII Big Picture Summit 2016 on Tuesday, he was quoted as saying, "I think every role is challenging (for me). As an actor, when you wake up in the morning and go on the sets you don't plan your day like 'today I am going to enter this genre."
 
Further, he added, "An actor has nothing to do with genre. He becomes that character when in front of the camera and performs."


Asked if he has seen a change in the industry in his over a two-decade long career, Ajay said: "It's really changed.We (actors) have started taking our work very seriously and in 90's we all were doing...We weren't allowed shoot for more than 11 films....There were no promotions, no vanity vans...Everything has gradually changed. It's become more professional.


"I think everything has changed for the good except for one thing. I think there was more warmth (in the industry). Every body liked everybody. There were no problems and no issues...I miss that warmth. That's the major change, which I see today," added the actor, who was here to promote his forthcoming film "Shivaay".


Ajay has acted in, directed and co-produced "Shivaay". The film, which is slated to release on October 28 around the auspicious occasion of Diwali, will clash at the box office with filmmaker Karan Johar's "Ae Dil Hai Mushkil". 


The film also stars Sayyeshaa Saigal, Erika Kaar, Vir Das and Girish Karnad.


(With IANS inputs)