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Slogans: A unique weapon every party has ready in its armour!
New Delhi, Nov 23: If winning elections in a vibrant democracy like India can be compared to marketing a product by convincing the consumers about its usefulness - the one tool, which is ubiquitous in the strategy of political parties is slogans.
New Delhi, Nov 23: If winning elections in a vibrant democracy like India can be compared to marketing a product by convincing the consumers about its usefulness - the one tool, which is ubiquitous in the strategy of political parties is slogans.
Whether it was 'Jai Jawan, Jai Kisan' of Lal Bahadur
Shastri in the elections subsequent to the first Indo-Pak war
in 1965 or 'Vote Hamara, Raj Tumhara - Nahi Chalega' of V P
Singh in the 1989 general elections in the wake of his Mandal
politics, slogans caught the imagination of the voters and
convinced them in favour of the respective party or leader.
Catchy, crisp and satirical, the slogans convey the message, which the political parties want to put forward.
In the current frenzied campaign for the four states going to the crucial polls soon, the parties have come up with various interesting slogans.
While the Congress branded BJP as 'Bangaru Judeo Party' indicating the alleged involvement of its leaders Bangaru Laxman and Dilip Singh Judeo, in the Tehelka expose and cash on camera controversy respectively, the BJP gave the slogan 'Bhay, Bhrashtachar aur Bhookh se Mukti (freedom from fear, corruption and hunger) alleging that Chief Minister Ajit Jogi's rule in Chhattisgarh has been marked by these features.
In the national capital Delhi, while the BJP calls upon the voters to 'Shiela Hatao Dilli Bachao' (remove Shiela Dikshit, save Delhi), the Congress counters it by saying 'Dilli Ka Mukhya Mantri Kaisa Ho, Shiela Dixit Jaisa Ho' (How the Chief Minister of Delhi should be? Should be like Shiela Dikshit).
Bureau Report
Catchy, crisp and satirical, the slogans convey the message, which the political parties want to put forward.
In the current frenzied campaign for the four states going to the crucial polls soon, the parties have come up with various interesting slogans.
While the Congress branded BJP as 'Bangaru Judeo Party' indicating the alleged involvement of its leaders Bangaru Laxman and Dilip Singh Judeo, in the Tehelka expose and cash on camera controversy respectively, the BJP gave the slogan 'Bhay, Bhrashtachar aur Bhookh se Mukti (freedom from fear, corruption and hunger) alleging that Chief Minister Ajit Jogi's rule in Chhattisgarh has been marked by these features.
In the national capital Delhi, while the BJP calls upon the voters to 'Shiela Hatao Dilli Bachao' (remove Shiela Dikshit, save Delhi), the Congress counters it by saying 'Dilli Ka Mukhya Mantri Kaisa Ho, Shiela Dixit Jaisa Ho' (How the Chief Minister of Delhi should be? Should be like Shiela Dikshit).
Bureau Report