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Microsoft to undergo restructuring in China
Beijing, June 10: US software giant Microsoft has started a major restructuring of its Chinese mainland marketing operations to further consolidate its position in the fastest growing information technology market.
Beijing, June 10: US software giant Microsoft has started a major restructuring of its Chinese mainland marketing operations to further consolidate its position in the fastest growing information technology market.
Under this move, Microsoft China will cut its marketing
department in north China.
"The adjustments (are being) made according to our long-term development in China and Microsoft's commitments to the market," the president of Microsoft China Tang Jun was quoted as saying in China daily.
Further, the deputy general manager and marketing director, Jimmy Chen, will leave his mainland post and return to the group's operations in Taiwan.
Tang said the marketing department was being restructured according to the seven product lines designated in the United States, so that the demands of Chinese customers can be fed back to the development team in America, helping develop solutions.
Microsoft China will unveil its detailed restructuring plan in July and name seven directors in charge of the seven product lines.
Previously, Microsoft had singled out the Chinese market - including the mainland, Hong Kong and Taiwan - from its Asia-Pacific operation to give it the same status as the region.
"Already the fastest growing subsidiary of Microsoft, we expect China will be further expanded next fiscal year," Tang said.
He said the company will not cut staff during the restructuring, but start to recruit more people from the beginning of its new fiscal year in July. Bureau Report
"The adjustments (are being) made according to our long-term development in China and Microsoft's commitments to the market," the president of Microsoft China Tang Jun was quoted as saying in China daily.
Further, the deputy general manager and marketing director, Jimmy Chen, will leave his mainland post and return to the group's operations in Taiwan.
Tang said the marketing department was being restructured according to the seven product lines designated in the United States, so that the demands of Chinese customers can be fed back to the development team in America, helping develop solutions.
Microsoft China will unveil its detailed restructuring plan in July and name seven directors in charge of the seven product lines.
Previously, Microsoft had singled out the Chinese market - including the mainland, Hong Kong and Taiwan - from its Asia-Pacific operation to give it the same status as the region.
"Already the fastest growing subsidiary of Microsoft, we expect China will be further expanded next fiscal year," Tang said.
He said the company will not cut staff during the restructuring, but start to recruit more people from the beginning of its new fiscal year in July. Bureau Report