- News>
- Gourmet
New Range Of Fast Foods Zeroes In On Unexplored Market
New Delhi, June 06: To penetrate the growing market for quick foods, a new range of products that promise everything from gourmet cuisine, ethnic food to meals cooked to mother`s perfection have hit the market.
New Delhi, June 06: To penetrate the growing market for quick foods, a new range of products that promise everything from gourmet cuisine, ethnic food to meals cooked to mother's perfection have hit the market.
Targeting the new generation on the move which wants everything fast, a new range of ready to eats including staple dishes from the hinterland have been launched in the market keeping in mind working couples, executives, students and single women.
While instant food had a brief stint in the early 1990s, the recipes were confined to mainly dishes which people normally used to avoid making at home like gulab jamun mix and instant chicken dumplings.
But now with the presence of a larger floating urban population along with movement of students from one area to another, a small but steady market which is growing at the rate of 30 per cent a year has emerged.
"We are not only targeting bored housewives who would want to take a break from cooking sometimes but also working couples who are racing against time to meet official deadlines; to students who would like to get a taste of home cooked food and even bachelors who simply hate dabbling in kitchen," says Rakesh Roshan Mishra, senior manager, marketing, Satnam Overseas, which recently launched a variety of ready to eat dishes under the brand name of Kohinoor.
Bureau Report
Targeting the new generation on the move which wants everything fast, a new range of ready to eats including staple dishes from the hinterland have been launched in the market keeping in mind working couples, executives, students and single women.
While instant food had a brief stint in the early 1990s, the recipes were confined to mainly dishes which people normally used to avoid making at home like gulab jamun mix and instant chicken dumplings.
But now with the presence of a larger floating urban population along with movement of students from one area to another, a small but steady market which is growing at the rate of 30 per cent a year has emerged.
"We are not only targeting bored housewives who would want to take a break from cooking sometimes but also working couples who are racing against time to meet official deadlines; to students who would like to get a taste of home cooked food and even bachelors who simply hate dabbling in kitchen," says Rakesh Roshan Mishra, senior manager, marketing, Satnam Overseas, which recently launched a variety of ready to eat dishes under the brand name of Kohinoor.
Bureau Report