As tomato prices hit Rs 100/kg mark, this app offers them at Re 1

New Delhi: With the tomato prices seeing a surge and soaring up to Rs 100 per kg, an on-demand hyper-local transport and logistics app named Jugnoo has offered some relief by delivering tomatoes at just Re 1 per kg.

Jugnoo app, with its 'Tomato Loot' initiative, has offered to deliver tomatoes at Re 1 starting today until November 10.

"We are increasing the supply and reducing prices to bring relief to the people so that skyrocketing prices of such common vegetables don't discourage them to buy these," Samar Singla, CEO and founder of the app, said.

About two years back, Jugnoo had launched a similar campaign to sell onions at lower prices when the company noticed a spike in the market.

"The recent increase in the prices of two most commonly used vegetables in the Indian household tomatoes and onions is predicted to remain high this month.

Offering tomatoes at such a low price, Jugnoo aims to benefit the residents of the city," Aditi Arora, a senior executive with Jugnoo, told IANS.

The company was ready to leverage this opportunity to build its customer base and create a buzz in the market, she added.

"The traders and vendors blame this increase in price to limited supply owing to weather conditions including unseasonal rains but past data shows that hike in prices is now an annual feature," Singla said.

Founded in 2014 by two IIT graduates and headquartered in Chandigarh, Jugnoo is an on-demand hyper-local transport and logistics app that thrives on its expansive network of auto-rickshaws.