New Delhi: Union Health Minister JP Nadda on Tuesday said there is a paradigm shift in the family planning approach, which if properly implemented, can be a key strategy to reduce maternal and child mortality and morbidities.

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“There has been a paradigm shift and family planning has now emerged as a key strategy to reduce maternal and child mortalities and morbidities,” said Nadda, in his inaugural address at the two-day National Summit on Family Planning.

The health ministry has emphasised on incorporating injectable contraceptives in the National Family Planning Programme once its availability is ensured and policy finalised.

Nadda also launched the revamped logo for Family Planning media awareness campaign along with a 360-degree communication plan for enhanced awareness regarding various issues of family planning in the country. 

The IEC (Information, Education and Communication) package has several TV and radio spots which focus on the role of various stakeholders such as the mother, father, mother-in-law, husband and others in the families as well as the role of community health workers, doctors, nurses, ANMs and ASHAs to educate and inform regarding the available choices. 

Highlighting the importance of communication in addressing such issues, the minister said that a comprehensive strategy has been worked out where maternal and child health and well-being have been placed at the centre point of the new approach.

"The promotion of family planning -- and ensuring access to preferred contraceptive methods for women and couples -- is essential for securing the well-being and autonomy of women, while supporting the health and development of communities," said Nadda.

Nadda, on the occasion, also launched a new packaging of contraceptive Nirodh with a view to increase its uptake and use.