Celebrated cricketer Sachin Tendulkar has become the 'brand champion' of 'Palio', the soon-to-be-launched car by Italian automobile major Fiat. The deal amount is undisclosed. The Master Blaster's association with the brand would kick-off fiat's new initiative into the Indian market and would commence with the launch of 'Palio', according to a company release in Chennai on Tuesday.
The company feels Tendulkar is the perfect brand ambassador as his elevated level of performance and dynamic, creative stroke-play will gel perfectly with the approach that Fiat will soon adopt in the Indian market, the release said. The released quoted Tendulkar as saying he was equally pleased with the deal. “I have always been a big fan of Italian cars, especially Ferrari and I am happy to represent Fiat and Italian motoring.”
“Tendulkar is young, strong, dependable and above all, number one. That is exactly what Fiat is aiming to be,” said M P Bianchi, Fiat's managing director. Bureau Report