Twitter launches new tool for embedding tweets

Twitter product manager Michael Ducker described embedded tweets as the modern day pull-quote, reaching a far larger audience than Twitter itself.

Washington: At the brand's developer conference on October 21, Twitter announced a new tool for embedding tweets: Twitter Publish.

Twitter product manager Michael Ducker described embedded tweets (tweets that appear outside of Twitter -- in articles, on a site etc.) as the modern day pull-quote, reaching a far larger audience than Twitter itself. This potential reach is crucial for the company's growth.

Other new products on Twitter include a curating tool, Curator, and last month's release, Moments, a storytelling feature.

The free new tool, Twitter Publish, enables users to arrange their embedded tweets into a far less clunky, better-looking display. See the site here: www.publish.twitter.com