Noida: A 34-year-old businessman Rohit Gupta was killed here early Saturday when the BMW he was driving rammed a roadside tree after hitting a barricade, police said.


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The accident happened at the Sector 93 red light when he was returning to his ATS Village home in Sector 93 from Sector 105 side. 


A police official in Phase 2 said Gupta, who belonged to Bulandshahr, lost control of the car after hitting a barricading and crashed into a tree. 


He was apparently driving at a high speed and died on the spot.


Based on his identity cards, his family was informed of the tragedy and his body was sent for autopsy.