New Delhi: IPO-bound Ed-tech major Byju's has temporarily halted advertisements featuring its brand ambassador and Bollywood superstar Shah Rukh Khan, as his son Aryan Khan undergoes a drug bust probe by the Narcotics Control Bureau (NCB).


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Reliable Sources told IANS on Saturday that Byju's has stopped all ads featuring Shah Rukh Khan, apparently after social media users criticised the Ed-tech company for endorsing ads featuring the actor, who has been the Byju's brand ambassador since 2017.


When reached, a spokesperson for Byju's declined to comment on the matter.


Byju`s is on an acquisition spree this year. Overall, it has acquired nine businesses this year. The Ed-tech giant is also exploring an initial public offering (IPO) which could value the company at around $40 billion - $45 billion.


Shah Rukh Khan has over 42 million followers on Twitter and 26.5 million followers on Facebook-owned Instagram.