Mumbai: Minister of State for Home Affairs Kiren Rijiju took to Twitter Tuesday to share a photo of a poster with a caption innovatively printed on it. Interestingly, the message clearly promotes the idea of Swachh Bharat, Prime Minister Narendra Modi’s pet project.


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Rijiju’s tweet read: “Most innovative & best use of a Cinema dialogue #SwachhBharat (sic).”



The caption on the poster has been inspired by a dialogue from 1975 cult movie – Deewar - starring Amitabh Bachchan, Shashi Kapoor and Nirupa Roy.


The poster seems to have been put out by the Nagar Palika Parishad in Nainital. The tagline reads – “Khule mein shauch na jayein, ghar mein shauchalay banayein.” (Meaning – Do not attend nature’s call in the open, construct a toilet in your home.)


Interestingly, the picture of the poster has been in circulation on WhatsApp too!