Manindra & Mahindra (M&M) has forayed into premium SUV space with the launch of Alturas G4. The two-wheel drive version of this premium SUV will come at Rs 26.95 lakh, while its four-wheel drive variant will cost for Rs 29.95 lakh. The SUV will be vailable in 2 variants – 2WD and 4WD, and 5 colours – Napoli Black, Pearl White, Dsat Silver, Regal Blue and Lakeside Brown. With the Alturas G4, Mahindra will also introduce a new premium loyalty program, Purple Club+. This will be a first-in-category loyalty program that will enable customers to earn and redeem points, based on engagements with the Mahindra brand.
The Alturas G4 is powered a powerful 2.2 litre, 4-cylinder engine producing 133.1 kW (178 BHP) of power and 420 Nm of torque. It comes with the Mercedes-Benz 7- speed Automatic Transmission in both variants. On the exterior the SUV boasts of chrome front grille, HID headlamps with LED DRLs, 45.72 cm (18”) diamond cut alloy wheels, LED fog lamps with cornering lamps, LED tail lamps and dual tone roof rails. It has luxurious tan and black interiors with quilted Nappa leather upholstery, award-winning ergonomic seat design, Easy Access Mode, Memory Profile for Driver seat & ORVM, Dual Zone Fully Automatic Temperature Control, Ambient Mood Lighting, Ventilated front seats and Electric Sunroof.