Kunzes Angmo, 29-year old who started 'Vocal for Local' 4 years ago in Ladakh

Ladakh: Kunzes Angmo from Choglamsar in the Leh district of Ladakh, is the brand ambassador of 'Vocal for Local' in the UT as she began the Make in India campaign around 4 years ago with an initiative to put a complete ban on the Chinese products.   Amidst the ongoing border stand-off between India and China, not far away from where Kunzes lives, she has a set a prime example of endorsing the Make in India products.

Vishal Pandey | Jun 29, 2020, 18:43 PM IST

Ladakh: Kunzes Angmo from Choglamsar in the Leh district of Ladakh, is the brand ambassador of 'Vocal for Local' in the UT as she began the Make in India campaign around 4 years ago with an initiative to put a complete ban on the Chinese products.
 
Amidst the ongoing border stand-off between India and China, not far away from where Kunzes lives, she has a set a prime example of endorsing the Make in India products.

After the recent violent clashes between the Indian Army and Peoples Liberation Army of China, the nation has started a boycott Chinese goods movement.

Kunzes who is 29-year old has been providing the local Ladakhi products with an international platform. 

 

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Kunzes Angmo - brand ambassador of 'Vocal for Local' in Ladakh

Kunzes Angmo - brand ambassador of 'Vocal for Local' in Ladakh

After completing her studies from Delhi, Kunzes started to work to take the Ladakhi products to an international level and has been successful as the products are now being exported to France. Kunzes took Rs 25 lakh loan under the Prime Ministers Employment Generation Programme and began working on Pashmina and woollen products along with other women.

 

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Women working

Women working

The women here make pashmina shawls, woollen clothes, bags, cushions, and traditional dresses.

 

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'Lehwale' product

'Lehwale' product

These products are endorsed with a brand name 'Lehwale'.

 

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Hand-made products

Hand-made products

Every Lehwale product is a hand-made product and they don't use any power loom machine.

 

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Woollen product

Woollen product

A woollen product in making.

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Woman working

Woman working

At present, Kunzes' team is working on making 300 pashmina and 2,000 other products.

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Over Rs 25 lakh business in five months

Over Rs 25 lakh business in five months

Kunzes' team had done a business of over Rs 25 lakh from July 2019 to November 2019.

 

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Showcase of the materials

Showcase of the materials

A showcase of the materials that are used to make these products.

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Woman involved in spinning

Woman involved in spinning

Over 100 women in the village are involved in weaving Pashmina shawls.

 

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Woollen material

Woollen material

Woollen materials that are used to make these products.

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Product being displayed

Product being displayed

A photo of a product being displayed.

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