CHENNAI: From about a thousand followers in a span of an hour, the number of followers of the official Twitter handle of veteran Tamil superstar Kamal Haasan's newly-launched political party rosed to more than 10,000.


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The Tamil film star Kamal Haasan formally launched his political party in Madurai on Wednesday evening. The party will be designated as 'Makkal Needhi Maiam', which means 'People's Justice Centre'. He also unfurled the flag of the new party, which featured six hands holding each other, around a white star on a field of black.


"I am your tool, not your leader," Kamal Haasan said at the beginning of his speech after unveiling the party's name and flag. He also spoke of the latent anger among the people of the state with the politics and said his new party would offer the solution to the corruption that he said had taken over Tamil Nadu's politics.


Even as Kamal Haasan took the stage, his handle released the logo of the party on Twitter. "The newly founded MAKKAL NEEDHI MAIAM is your party. It's here to stay and to make the change we all aspire for. Guide us to serve you," read the tweet. It also unveiled the new political outfit's website and its profiles on Facebook and Twitter.


Within 30 minutes of the tweet, the official handle of the party already had 4,700 followers and followed only one handle - that of Kamal Haasan. The Facebook page of the party already had over 3,800 followers.


It also didn't take long for the party to release a picture of its leader holding his hands in what is sure to become the party's stage display.