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PhonePe Launches New Shopping App Called Pincode - Check List Of Services It Is Going To Offer
`PhonePe is launching a new shopping app that puts stores at the heart of interaction. Pincode is going to open up in Bengaluru,` PhonePe Founder and CEO Sameer Nigam.
Highlights
- PhonePe announced its foray into local commerce.
- PhonePe launched Pincode app for this.
- In the initial phase, the app will pilot in Bangalore.
New Delhi: Walmart-backed PhonePe on Tuesday announced its foray into local commerce with the launch of its consumer app Pincode, built on the government's Open Network for Digital Commerce (ONDC) platform. PhonePe Founder and CEO Sameer Nigam that the Pincode app will be available initially in Bangalore and it will expand to other cities after the app achieves transactions of around 10,000 per day.
"PhonePe is launching a new shopping app that puts stores at the heart of interaction. Pincode is going to open up in Bengaluru. (Also Read: Why Did Elon Musk Replace Twitter's Blue Bird Logo With ‘Doge’ Meme? Here's What He Said)
"We are going to launch it city by city. We are going to first take transaction volumes like 10,000 a day before we open the next city. We are looking at 100 thousand per day by December," Nigam said. (Also Read: LIVE Updates | OnePlus Nord CE 3 Lite 5G, Nord Buds 2 Launch in India Today: Here's What To Expect)
He said this is the second consumer app from PhonePe in about seven years. Nigam said a separate app has been launched because the expectations of customers are going to be different.
The app will pilot in Bangalore with grocery, food, pharma, electronics, and home decor. Retailers available on government-supported ONDC (Open Network for Digital Commerce,) can join the app.