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HLL to launch Lifebuoy talcum powder
Mumbai, Mar 20: As part of its brand extension strategy, FMCG major Hindustan Lever plans to extend the brand equity of its largest selling soap brand Lifebuoy to talcum powder. Close on the heels of launching Fair & Lovely talcum powder, HLL would soon launch Lifebuoy Family Talc.
Mumbai, Mar 20: As part of its brand extension strategy, FMCG major Hindustan Lever plans to extend the brand equity of its largest selling soap brand Lifebuoy to talcum powder. Close on the heels of launching Fair & Lovely talcum powder, HLL would soon launch Lifebuoy Family Talc.
According to a report in business newspaper, the new product would come in two pack sizes, pegged at Rs 28 for 100 gm and Rs 68 for 400 gm.
The talcum powder as a category has registered a 13 per cent de-growth in 2002. HLL's talc brand Ponds dominates the category with a volume share of 56 per cent, followed by Johnson & Johnson at 11 per cent and Denim at 4 per cent, the report added. Bureau Report
According to a report in business newspaper, the new product would come in two pack sizes, pegged at Rs 28 for 100 gm and Rs 68 for 400 gm.
The talcum powder as a category has registered a 13 per cent de-growth in 2002. HLL's talc brand Ponds dominates the category with a volume share of 56 per cent, followed by Johnson & Johnson at 11 per cent and Denim at 4 per cent, the report added. Bureau Report