Ahmedabad, Mar 14: Bollywood actress Karisma Kapoor would be the brand ambassador for the leading soft drink concentrate manufacturer Rasna. "Karisma is a mass icon, adored in every corner of the nation and she has achieved this through sheer hard work and dedication to quality," Rasna chairman and managing director Piruz Khambatta said in a release in Ahmedabad.
Commenting on her appointment, Karisma said, "It's great to be officially endorsing a brand that I have unofficially promoted all these years."
The cine star would also feature in Rasna's new ad campaign to be directed by adman Prahlad Kakkar, it said.
Bureau Report